the Pro Sound & Light Guangzhou 2018

Last week, the Pro Sound & Light Guangzhou 2018 focused the attention of the global lighting and acoustics industry. Over the past four days, 75993 professional spectators (+ 2.7%) have come to the exhibition.

This exhibition focuses on the latest trends in the integration of audiovisual systems in the fields of lighting, acoustics, communications, conferences and KTV, with a total of 1300 exhibitors (+ 4%) in 25 countries and regions and 75993 professional buyers from all over the world. The two sets of data set a record high. A large number of exhibitors and spectators gathered at the 130 thousand square meter exhibition site to experience all kinds of advanced technology and innovation together in the 13 theme showrooms and the Y corridor exhibition area. The four day exhibition has created endless business opportunities for the industry.

Ms. Zhang Jing, deputy general manager of Frankfurt Exhibition (Shanghai) Limited, was quite pleased with the achievements of the exhibition this year: "this year's exhibition has made a strategic attempt at the scope of the exhibits and the division of the exhibition area. To highlight the Guangzhou exhibition is gradually moving towards the integration of cross-border integration of audio-visual display platform. For years, we have been working with the industry to see the number of spectators and exhibitors rising again, and we are really encouraged by the fact that this strategic attempt is very effective. "

In addition to the increase in the number of audiences, the international influence of the exhibition has also been widely praised. The countries and regions with the highest number of pre registered spectators include India, Taiwan, Hongkong, Indonesia, Malaysia, South Korea, Thailand, the United States, Russia and Singapore. Among them, the Chinese performing arts equipment and the Digital Communications Technology Association (Taiwan) and the Korean equipment industry revitalization Association (Korea) have organized a special group of buyers to participate in the exhibition.

In a showy passenger market, buyers are particularly impressed by exhibitors' cross-border application and technology. In order to adhere to the hottest topic of China's professional lighting and audio market, Guangzhou exhibition sets up different areas, presents new products and good products in various fields of light and sound, and strengthens the two major libraries of "communication and conference" and "media system program". Some famous brands include: Abison (Absen), BOSCH (Bosch), PhD (Bose), di Bi (d&b audiotechnik), Haman International (Harman International), Kvant, maeje (Madrix), pangolin (Pangolin), German American high (SE Audiotechnik), Sennheiser, Shure, Shure, YAMAHA. Wait.

At the same time, a series of simultaneous activities at the exhibition further promoted the exchange of information and technology in the field of audio and video fusion. Among them, the full audience of the PLSG annual training course has become a major event in this exhibition. The theme covers the high and new technology of large outdoor activities, the practical skills required by system designers and engineers, and the latest concepts of successful music festivals.

The excellent outdoor outdoor array display is very hot during the exhibition. 34 professional audio brands at home and abroad are strong array, showing the quality of its audio system in real time. A number of overseas brands and Chinese local brands gathered together and received enthusiastic response from the broad masses of the industry. The audience can interact with the manufacturers on the demonstration site, not only to experience the most advanced audio equipment in the market, but also to build an efficient business procurement platform.

Exhibitor evaluation

"The trend of system integration in the audio-video market is unstoppable, and China's development in this field is just beginning. The Chinese market is huge and fast changing, and buyers are constantly expanding and looking for new and diversified products. The Guangzhou exhibition provides an important platform for the global industry to help understand and interpret the quality of different audiences. During the exhibition, we were able to get in touch with some potential customers. They come from China, Vietnam, Indonesia, Britain and so on. They are particularly interested in our stage management solutions. Riedel, director of Asia Pacific region Cameron O Neill and Mr. Liu Jianfei, product manager of Stagetec Sal Testek media technology (Beijing) Co., Ltd.

"Participating in the Guangzhou exhibition is an integral part of our brand promotion plan in China. This week, we will show the products of ControlSpace EX conference solutions. This is an important attempt for us to actively explore the Chinese market. In addition, at this exhibition, we see more and more international brands. The overall solution in the field of audio and video is an obvious trend in China, and the display of products on Guangzhou exhibition will help the industry to grasp the direction of this development. We are also very satisfied with the quality and quantity of the audience. Miss Tang Beili, marketing manager of Bose audiovisual system (Shanghai) Co., Ltd.

"Our company has a lot of experience in the Chinese market. This year we will go to another city to promote our most popular 4K communication system and management platform in Guangzhou. I am glad to see that all the exhibitors here are very active in the exhibition, which means they bring the best products to the audience. This is good for everyone, because spectators can find the best products in the industry and exhibitors can learn from each other. During the exhibition, I met many customers from different industries, including government agencies and system integrators. I'm looking forward to it

"I participated in the Guangzhou exhibition with 36 members from the field of performance, production and broadcasting. Here, we plan to find audio and video equipment related to the business area. This visit is quite successful because there are a large number of import and export brands for us to choose from. This is a major feature of the exhibition. Previously, we needed to go to the European exhibition to learn new technologies and meet international brands, but now we can also find them in China. - Mr. Wang Lirong, director of China performing arts equipment and Digital Communication Technology Association.

Simultaneous activity speaker evaluation

In terms of activity safety, Britain may have more experience and opportunities to handle large-scale activities in the safest way. In the past, many employees were forced to deal with temporary and potentially dangerous situations. However, the objective factors all over the world are the same, and are likely to make mistakes everywhere. This means that it is necessary to hold educational courses like PLSG training courses in China, which will allow domestic practitioners to learn how to avoid security risks in public activities as far as possible. This time, we are going to teach the audience in Guangzhou how to create the safest environment for the entertainment industry. This is a good thing. - PLSG training course speaker, Tim Roberts, director of The Event Safety Shop Ltd, UK.

"I think Guangzhou international professional lighting and sound exhibition of the same period (2018 International Television Lighting Technology Symposium) is very excellent, providing a valuable exchange opportunity for lighting experts from different countries. Spectators and speakers learn from each other by sharing their knowledge and skills, which is very important for the further development of the industry. With the rapid development of science and technology nowadays, lighting design should focus on people oriented, without restraint from hardware and equipment. It's not just about how we convey information, but also what kind of information we provide. I think the audience here is not only professional, but also very attentive in the speech process. I think the event is very successful. - 2018, the speaker of the International Symposium on lighting technology, Mr. Kyoung IL Lee, lighting designer and director of Korea broadcasting system.

The Guangzhou international professional lighting and acoustics exhibition will be held in the A District of China Import and Export Commodities Fair in Guangzhou in from February 24 to 27, 2019, and will continue to create a leading platform for China's audio-visual, professional lighting and audio industries.